The home delivery service needed a name. So after doing some market research, I did a naming exercise to create the brand. We then produced some early sketches of the animated video that wouls explain the service in more detail.
This project needed the works; UX Writing, external content, internal values, video scripts, tone of voice and all round 360 marketing needs. The brief was to create a friendly 'of the people' brand for users dealing with financial loan applications.